Facebook undisputed leader

Facebook is still the undisputed leader the U.S. social networking market with 166 million unique visitors in November. comScore, leader in measuring digital world has published this information.

The average user spent 6.6 hours per person engaged on the site during the month, an increase of 37% in the past year. These outsized audience and engagement numbers should not be a surprise to anyone at this point. 

Courtesy - comScore

Meanwhile, Twitter.com and Linkedin.com have been jockeying over the past several months for the #2 spot in audience size. 

In November, Twitter eked out the second position with 35.4 million unique visitors, just slightly ahead of Linkedin with 35 million. 

Myspace currently owns the #4 position with 25 million visitors, but it has seen a steady decline in audience over the past two years.

TWELP - How did they build their million base?

TWELP - How did they build their million base?


We all know the 140 word micro blogging has become so popular and a standard communication code, especially over the last 3 years. We have witnessed how some of the leading media companies and celebrities enjoy multi million base of followers. 

There are two different sides to having this volume of followers. 

One. Attention required in customer services especially in retail is so huge in number. A retail customer who tries to communicate through twitter with companies and if the customer gets immediate responses, it boosts the brand loyalty my many leaps. 

Two. On the other side, a customer can use this medium and tag to complain about services and products too.  So the perfect balancing is called for to have desired results.

It is interesting to read these pieces of fact on how these three giant companies built their base and being able to communicate with customers directly in the fiercily competitive retail world! Some of their most pain handling situations and how they turned it to their advantage by making the customer a winner, ultimately! READ MORE....